Skip to main content



Product-market fit in deep tech

Engagement Director

12 May 2022

“Build it and they will come”. Sadly, they probably won’t. So why not do the hard work up-front and secure your market before you do anything else. Investors will love you for it.
Product-Market Fit

The innovator’s tug of war: push and pull innovation and the Technology-Push Lead User Concept

Engagement Manager

05 May 2022

One of the challenges of technology innovation is the balancing act of identifying an application which responds to market needs (“pull”) and is informed by the technology’s attributes (“push”).  The Technology-Push Leader User Concept (T-PLUC) blends push and pull innovation to inform the development and application of a given technology.
Product-Market Fit