An ‘Ideal Customer Profile’ (ICP) is a tool we often use at RIG - a set of narrowly defined hypotheses that pinpoints the type of customer most suited for utilising the technology that is being commercialised.

It could be assumed that a soil carbon measurement technology would be most attractive to farmers, however, it is apparent that the entire supply chain needs to be addressed and connected, otherwise an opportunity might be missed.

No action today, no cure tomorrow

The biotechnology sector is filled with the promise of new cancer treatment approaches, such as immunotherapy, but the financial stumbling blocks could prevent these advances from reaching patients.