Case Studies

Iterating the proposition until you achieve product-market fit

A VC-backed sustainability software company with 10 clients from a variety of sectors, primarily won via personal networks

Validating international markets

A technology company in Sweden had developed an innovative (and disruptive) solution for security firms and internal corporate security teams by offering outsourced alarm monitoring, teams of security guards, and video analytics as a monthly service via a Software-as-a-Service (SaaS) subscription model

Creating a multi-modal demand generation plan

First time entrepreneur with Angel funding and a solution for mobile photographic data capture applicable to many different markets

Using partners to innovate in the sales process

A VC-backed sustainability software company had established an initial presence in the UK public sector by winning three of the most innovative Local Authorities as customers

Recruiting for key management positions

UK software testing company looking to expand sales and demand generation activities

Building sales and marketing management and reporting processes

A young management team had created a security software company out of a high-tech PhD project and had little experience of developing a commercial business

Creating a core sales and marketing capability

A UK software company with offices in the UK and the US had developed a highly-innovative simulation technology designed for high-end construction projects

Building an evidence-based business case for C-level decision-makers

The UK market leader in providing software as a service (SaaS) to the Hospitality sector had identified an exit opportunity within 18 months and wanted to maximise its valuation

Embedding marketing and sales management discipline

First time entrepreneur with Angel funding and a solution for mobile photographic data capture applicable to many different markets

Driving company value

A client focused on selling SaaS solution into the corporate communications and public relations departments of large and blue-chip clients

Committing to a market focus

First time entrepreneur with Angel funding and a solution for mobile photographic data capture applicable to many different markets

Maximising revenue from existing customer accounts

A blended learning company had achieved 12th place in Deloitte’s Fast 50 ranking of the UK’s fastest-growing technology companies, based on sustained revenue growth over the previous five years

Validating demand and product fit in related markets

The UK market leader in providing software as a service (SaaS) to the Hospitality sector had identified an exit opportunity within 18 months and wanted to maximise its valuation

Find your Model

Iterating the proposition until you achieve product-market fit

Validating international markets

Creating a multi-modal demand generation plan

Using partners to innovate in the sales process

Build your Capability

Recruiting for key management positions

Building sales and marketing management and reporting processes

Creating a core sales and marketing capability

Building an evidence-based business case for C-level decision-makers

Embedding marketing and sales management discipline

Realise your Value

Driving company value

Committing to a market focus

Maximising revenue from existing customer accounts

Validating demand and product fit in related markets