What we do.

Supporting and executing early and pioneering deals is a core RIG activity and a distinctive capability.

These deals constitute a crucial early milestone in building a venture company. They demonstrate market acceptance, mitigate market risk, deliver first revenues, and serve to inflect a company's valuation ahead of a funding round.

Wisely chosen and well executed, they provide the points of reference that underpin an accelerating growth path. For this reason, early deals are an order of value higher than those that follow: their strategic value outweighs their economic value.

Early deals are also formative: they kick off the process of building, from scratch, both the company's deal execution template and its broader approach to doing business.

Establishing product-market-fit and deal execution are interlinked: crafting the right market strategy and focusing on the right opportunities logically make for easier deal execution. We do the first activity to enable the second, at which point value is realised.

To deliver a venture-scale outcome, our clients must find and engage 'market pull'. To facilitate this, RIG's method privileges the search for product-market-fit, where technology and market need come together.

RIG's method begins with a hypothesis which describes the interplay between three critical success factors: the new product, its first market or application, and proposed business model. Of these three factors, locating the 'right' first market is the most important and most immediate. The optimum business model follows directly after this.

The majority of early-stage technology companies fail to find product-market fit. Even for those companies that find this 'fit', the process often takes significantly longer than anticipated. Entrepreneurial vision is necessary but insufficient. What matters in executing this critical activity is method.

All of our clients need to unlock funding to transition between the key value inflection points on their scaling journey. We offer support in all aspects of investment readiness and raise execution, including the development of an optimal raise narrative, composing an ideal investor configuration, building a comprehensive data room, and the engagement and management of right-shaped investors through a structured end-to-end process. We view investor readiness not merely as a state but rather as a capability.

RIG undertakes investment readiness between Seed and Series B stages. We are continuously seeking to strengthen our investor network in a way that is aligned to the thematic focus of our Practices. Our ‘raise advantage’ lies in our ability to provide high quality deal flow to those strategic investors, venture capital firms, and UHNWIs with whom we have collaborated with over time. We are now replicating this approach with Family Offices that are committed to building direct investment platforms. Our preference is to activate capital as part of a broader commercialisation engagement. This approach stems from the distinct advantage that we can derive from leveraging a high degree of market intimacy developed out of an extended period of market engagement.

Rapid Innovation Group is authorised and regulated by the Financial Conduct Authority.