Over the past few years, I have frequently heard the title ‘entrepreneur’ brought up in the context of golden career opportunities. At my own university, a lot of resources have been put into giving students the chance to learn more about entrepreneurship and potentially start their own businesses, whether it be through courses, societies, work experience programmes or seed funds. From a ‘hands on’ perspective, it is interesting to learn more about how our clients got their start in entrepreneurship and how they run their business. However, being exposed to this has really made me wonder: what fundamental qualities do entrepreneurs possess that make them successful at what they do?
Mike Southon and Chris West’s The Beermat Entrepreneur: Turn Your Good Idea Into A Great Business suggests some important qualities that all entrepreneurs have to some extent. Some of these outlined in the book include: a ‘can do’ attitude, ambition, charisma, eagerness and energy to get things done quickly, competitiveness, a touch of arrogance (i.e. knowing that you are good at what you do), and knowing how to inspire people to work with you in order to reach your goals.
While I believe that all of these qualities are beneficial, and sometimes necessary, to have at any given point when running a business, I think there are a couple more qualities that should be added to this list. Looking at RIG and its clients, they all have this in common: they are passionate about their solution and they believe that their offering is better than their competitors’. The former can help you get through the ups and downs of starting up and can capture the interest of potential clients. The latter provides a great foundation for sales and demand generation. Recognising your strengths and knowing how to use them to your advantage can ultimately prove to be a valuable asset in taking your business forward.