Our Business Model
We create value over time by applying our expertise of working with over 50 growth-stage technology firms on the challenges associated with developing a business.
We deliver value using a small, fit-for-purpose team that blends stage, challenge, and process knowledge with domain expertise.
We capture value through a commercial model that is based on shared risk and shared reward. There are two elements to our remuneration: (1) a monthly fee; and (2) an upside that is linked to objectives that are specific to our client’s growth stage.
The following scenarios are examples of our upside in different stages.
Find your model
A UK-based hi-tech company had a narrow market focus and one existing customer. RIG’s bonus was linked to the number of customers won within that narrow market in Year 1.
An Irish SaaS company had an uncertain target market and no proven pricing model. RIG’s bonus was linked to gathering proof points as our client pivoted into a new target market with a new proposition and a new strategy.
Build your capability
A Swedish SaaS company had a small sales team responsible for growing revenues in Sweden. RIG’s bonus was linked to winning the company’s first revenues in each country outside Sweden.
A UK-based SaaS company was growing quickly with an internal sales team targeting mid-tier customers. RIG’s bonus was linked to revenue generated from global account sales that we executed alongside the CEO, recognising value over a term of three years.
Realise your value
A UK-based hi-tech company with an experienced management team and a consistent direct sales capability. RIG’s bonus was linked to the first revenue generated through new global partner channels.
A UK-based SaaS company with a proven business model was looking to maximise its valuation in advance of a likely exit within 18 months. RIG’s bonus was a straightforward commission model based on high-value direct sales in new and existing markets.

