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RIG extends its portfolio
03/06/08
RIG partners with Acuate
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RIG Director appointed to Glide Technologies' board
05/05/08
Shields Russell has been appointed to Glide Technologies' board
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RIG helps to secure funding
07/04/08
RIG helps Glide Technologies secure funding round
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RIG Director appointed to Ascendant
04/02/08
Shields Russell has been appointed to Ascendant's advisory board
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RIG alumnus accepts position of Vice President
07/01/08
Richard Sharp has been appointed Vice President of Marketing at Marqui.
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News Archive
RIG extends its portfolio 03/06/08
RIG has expanded its portfolio of software companies that influence the marketing space by partnering with Acuate, the data quality management experts, following a successful initial engagement.
Acuate was founded late 2006 by Anish Raivadera, formerly a director of QAS which was sold to Experian. Having won a number of blue-chip companies in its first year, Acuate is now looking to accelerate the switch from being a product focused company to a commercial sales and marketing organisation.
RIG will use the first few months to execute a mix of demand generation activities, capitalising on Acuate's credentials as a disruptive player in the data quality space. The strategy will focus on reinforcing key messages (through the website, PR, events, direct sales and networks) to a small number of target markets, in a way which can be scaled up as Acuate builds its sales and marketing resources.