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17/11/11

The Transferability of Skill

This is my first week at the Rapid Innovation Group and I come to the company from an unlikely background. Having studied English, literature, languages, and medieval studies from undergrad through a PhD, I have often been asked in sneering tones, “What are you going to do with that?” Along with everyone else, I would have myself doubted that I would go on to found an online language-training business and start working for a hi-tech consultancy, but such is life.

With no actual training in business, I have been thinking a lot about “transferable skills” in my first few days at RIG. The concept is not as popular in my home country of America as it is here in the UK, and I’ve known many to dismiss the notion of transferable skills as a wishy-washy theory that has no validity in actual practice. But after less than a week at RIG, I find myself performing tasks that I have spent years training to execute swiftly and cleanly. Thank goodness I’m a medievalist.

First and perhaps most obvious is the skill of research. Knowing what questions to ask can be as important as the desired information itself. Being familiar with both the methodologies and tools of research, as well as frameworks for organizing and structuring information, data, and even thought saves time, energy, and therefore also money. Tracing the manuscript origins of a West Saxon copy of an Old English poem with an Anglian original requires a remarkably similar process to determining the potential marketing direction of a burgeoning startup. I’ve heard reported that Joseph Strayer, a prominent medieval historian who worked for the CIA, claimed that medievalists made excellent operatives because they were accustomed to making informed decisions on the basis of limited evidence. I see his point.

Most striking to me, however, is the importance of language. This includes nuanced ability to craft the English language, the ability to analyse someone else’s language, and the ability to speak other languages. When impressions count and arguments need to be made forcefully and quickly, language must be clear, clean, and to the point in order to have the desired effect. Understanding the subtleties of language allows one to perceive metamessages—whether consciously or unconsciously created—in the language of another party; this skill can be critical for assessing the tone, interest, or desires of a client, customer, or partner.

The importance of knowing other languages also cannot be undervalued. On the research front, knowledge of multiple languages allows one to gauge more quickly and accurately cultural values and sentiments held in other countries. Will this product find a market in Germany? What are South American newspapers reporting about this technology and its impact? These are hard questions to answer without knowing languages. Even more important is the ability to cross over into another’s culture via language; by eliminating this barrier, one eliminates many hurdles on the way to successful business. In my own experience, America is such a diverse country that no matter from where someone actually comes, I think of him or her as “American” so long as he or she speaks fluent American English. The fluency of language eliminates disconnects and makes it easy for me to feel “at home.” The same is true in developing relationships in non-English-speaking countries. 

I’ve always held the notion of transferable skills in high regard, but I did not expect to be using so much of my academic training right from the start. From my limited perspective, there are few backgrounds I could see as more useful for business than one involving detailed study of language and literature, and I am thankful for my training as a medievalist. “What will you do with medieval studies?” It seems quite logical to respond, “Start a business, then help develop hi-tech startups, of course!”

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16/09/11

RIG's summer 2012 internship programme opens soon

RIG will be opening applications for its summer 2012 internship programme on 1st October. Most of RIG’s applicants come from the UK’s top universities, so the fact that they do, although a positive attribute, is not a stand out quality. RIG recruits from some of the best institutions; a successful applicant must therefore demonstrate how they are the best of the best. So what does it take to stand out from the pack?

The Cover Letter

Say something interesting! Anyone can read RIG’s website and repackage that in a letter. Originality captures interest, and showing that you have a bit of personality doesn’t hurt either. The purpose of the cover letter is to give us a bit of narrative about yourself; in a small, dynamic company like RIG, people (and people who can work together) are vital to what we do, so give us a feel for who you actually are and not just who you think we want you to be.

Also, attention to detail cannot be overemphasized. If a cover letter is only a page long, the contents of that page must be tightly held together. Spelling errors, incorrect punctuation and grammar, and misused words do not reflect well upon a candidate. Interns are given a great amount of responsibility from the offset, so the ability to create your own work to a high standard and present it (and check it over!) properly is very important.

The CV

Show us you’re involved! RIG’s employees are DJ’s, jazz pianists, rugby players, iron man competitors, members of the TA … the list goes on. It doesn’t matter so much what you’re interested in, but being involved in something beyond academic activities is valuable. It demonstrates to us that you are able to manage your time between academic and personal pursuits, that you are motivated to do something for yourself, and that you may have something interesting to say. Travelling, tiddlywinks, trampolining, theatre –whatever it is, make sure you’re into something!

RIG is interested in candidates from all degree disciplines, so don’t worry if you’re not studying technology or business – we’ve got backgrounds ranging from chemistry to modern languages to geography and more. Similarly don’t worry about a lack of work experience; that’s the point of an internship!

The application is what gets you through the door to an interview, so make sure you don’t sell yourself short. Applications for internships will close on 1st December. For more details contact jessica@rapidinnovation.co.uk

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05/08/11

7 lessons in 7 weeks…

So this is my last week at Rapid Innovation Group. Time really flew by. It seems like it was only yesterday that I walked into this office for the first time. Although it felt very short, I learnt a lot of lessons. This week, I decided to expand on 7 lessons I learnt at RIG in the 7 weeks I had here as an intern…

Lesson 1: The software and technology industry is booming…

The first thing I came to notice was my lack of knowledge of the software and technology industry. Particularly in the UK and US, there seems to be an outburst of start-ups with very innovative solutions to real problems (average Joe would only know of the large corporations). What was interesting to learn was that well-known systems integrators and oil refineries tend to differentiate themselves by adopting technologies by innovative start-ups, which is the feedstock of this outburst. It has been fascinating to learn the details of these industries. 

Lesson 2: Communication with clients is hard but crucial

Finding myself talking to clients about my 'fairly limited research' on PCI compliance of telephony systems was a difficult change. However, it has taught me an important lesson. How you present your knowledge and how you gain the respect of your clients, by proving that you are capable of undertaking an important task, is harder than it may seem but it is certainly crucial. As one of our interviewees, Fanny Dolo, also mentioned: you build professional relationships by firstly showing focused knowledge over a certain field and secondly undertaking a difficult task from beginning to end.

Lesson 3: You need to respond well to "elevator tests"

There were times where I was asked something quite specific, something I should have really known the answer for. But I froze with no answer because it was not in a presentation format where I had memorised everything I wanted to say. An important lesson was to try and prepare myself for such situations – not only being prepared for planned presentations, and be confident even if the answer is "I don't know."

Lesson 4: Thorough research is important

Getting research done quickly so you can move onto the fun stuff is clearly not the right attitude… Well… it was not so clear to me when I first started! Thanks to my team mates’ patience and support, I learnt that speed is not as valued if there is lack of precision. One must find the right balance.

Lesson 5: Business tools can make work much more efficient

Business tools that Rapid Innovation Group has created and utilised make day-to-day tasks very efficient and organised. I learnt how to create an action register, a three month plan, and a key account matrix, besides learning how to use customer relationship management software, a cloud drive, an internal communications software, calendar share on outlook, and more…

Lesson 6: Identifying benefits of client acquisition

How to categorise the unique selling points of Rapid Innovation Group and the clients we are looking to bring into our business is hard. However, what is really challenging is identifying how and to what extent each side would benefit from such a partnership. 

Lesson 7: How to write a blog

 Though this may seem irrelevant, I believe it is a crucial skill. What I discovered in writing blogs is that identifying the audience and their interests is key. For example, I would suspect that if you have read until this point, you are either a Rapid Innovation Group employee, looking to become one, or you know Rapid Innovation Group very well. Having written about thirty posts with various themes have given me the skill to attract attention, keep people interested, and make sense in writing (I hope!). 

On a more personal note…

It is scientifically proven that the extent to which people adopt different accents in speech is dependent on how much they like the accent, and more importantly how much they like the person with the accent. I think the same could be said about work… I loved working within the closely bonded team here at Rapid Innovation Group, which is why I learned so much in a very short period of time. It was not only because of what the job entitled (i.e. accent), but also due to the very welcoming and always supporting team here (i.e. the person with the accent).

On that note, I would like to say bye by thanking everyone here at Rapid Innovation Group for making me feel welcome, always giving me a helping hand when in need, being understanding of mistakes due to inexperience, and giving me the opportunity to learn and finally make an impact.

 

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03/08/11

What it is like to be a marketing and strategy consultant

As a fresher in sales and marketing, I have had the chance to discover the expectations from relevant industries thanks to my internship at RIG. Also, what goes on backstage of growth-stage companies is relatively unknown and my experience here has taught me some interesting and important lessons.

Here is a list of expectations that were not obvious as a newbie, but became clearer in hindsight, and lessons learnt about the culture at Rapid Innovation Group:

  • Sales and marketing requires a lot of background research. It is not always about cold calling, and certainly not at RIG. Generating a marketing strategy and researching the target companies in order to build a concise and accurate engagement makes up a significant part of the sales and marketing process.
  • Research and preparation needs time. Doing things quickly does not get you as far as you may think in this field. I came to understand that an analytical approach is more valued in this industry than getting something done and dusted fast, without paying attention to detail.
  • Although independent work is appreciated, you should understand what is really necessary and expected from you. I think most people have the tendency of finding the opportunity to take a leap ahead to produce something that can add value. However, your time may be more precious to others than you think. So being in good communication with your colleagues may prove more imperative.
  • Try to “fit in” to the office but don’t hide your real personality. If your personality is not a good fit, then you are probably not in the right place. At a growth-stage company like RIG, it is unlikely that you will find somebody who shares majority of your thoughts and habits, and that is probably intentional. The fact that you are different adds diversity to the company and one would benefit by embracing that.
  • Asking for help is usually not a bad idea. Here at RIG, everybody likes to help one another, and they will happily give you a hand when you need it so you can save time and avoid embarrassment later.
  • A little less conversation, a little more action. If you are into the chatty culture, taking long hours over lunch and spending a lot of time talking about your weekend in the office, you will find yourself struggling here at RIG, like at any start-up. However, what makes RIG unique is that if you come and work to your best potential, you can leave early enough to be able to enjoy the rest of the evening with your family and friends. You are never burnt-out as long as you stay disciplined throughout the work hours.
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26/07/11

Entrepreneurship vs. corporate employment

On Sunday evening, I had the chance to meet up with my course mates at LSE. It was great to see them, but more interestingly, it was striking to learn about the differences between the tasks they are undertaking, and what they are engaged with during their internships, in comparison to mine. So I turned to ask myself: why is it that their internships are so different? Is my internship no good? This week, I want to express my thoughts on two topics: Entrepreneurship vs. Big brand on CV, and when do we stop humankind education frenzy? Since I have so much to say about this subject, we decided to split it up into two blog posts!

Entrepreneurship or Branded CV?

When I entered a conversation with my energised friends about their internships, the first thing that spilled out of their mouth was the name of the company… “I’m working for HSBC”, “P&G” or “Deutsche Bank” etc… Whereas my first sentence usually starts with something like “I am doing strategy and marketing consultancy for start-ups and medium sized companies at an entrepreneurial company called Rapid Innovation Group.”

What I want to emphasise here is that most people accentuate the name of the company rather than their job, because for most people at the beginning of their professional careers, working for a Fortune 500 company is more important than their day-to-day tasks, salary, and achievements.

The number of enormous organisations in the market has put pressure on graduates and job seekers to find the right corporate recruiter, and the competition makes people forget that not everyone is determined to get a foot into the “corporate world.”

I am not trying to position myself to criticise anybody working for large organisations. Actually, I have also done it myself – and I really enjoyed it. In fact, I want to stress the importance of a recognisable brand on one’s CV, and how proud a brand can make a person and their family and friends. But it is a matter of choice and it is not everyone's cup of tea.

Entrepreneurial spirited people (and I'd like to think I am one too) tend not to value the utility of the brand name much. Rather, we value what we have achieved personally after a certain period of time. We don't value the utility of where we have worked; rather we value what we have created.

I am driven more about the job itself and the impact I have on the company I work for. I do not have the patience, nor do I have the will to work for 15 years – if I’m lucky – before I can make my voice heard in the corporate world.

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22/07/11

Experiential learning: An intern’s perspective of RIG

When I first knew that I wanted to expand my knowledge of entrepreneurship, I felt that the courses my university offered would help me gain a theoretical understanding but that they wouldn’t necessarily give me detailed answers to the questions I had such as:

  • What are the key elements needed for starting a company?
  • How do you identify and approach the right clients for your product?
  • What are the potential ‘surprises’ that could derail the progress of your company and how do you mitigate the risk?
  • How do you position your product in the market so that it is more attractive to clients than similar competitor solutions?

I knew that the only way to learn more was to find a role that would let me actively learn by doing. After looking at RIG’s website and reading through most of the entries on the blog, I realised that completing an internship here was exactly the kind of opportunity I was looking for. I was excited to see that former interns had the chance to work on more than just one project and that they found that working at RIG was a challenging, but more importantly, rewarding experience.

Although this is only my fifth day here at RIG, I’ve already learnt so much. I was allocated to three different projects on my first day which all have varying strategies and I believe will give me the chance to absorb as much information as possible during my time here. Plus, I’ve been given the opportunity to have my most burning questions about start-ups and entrepreneurship answered by some of RIG’s clients who have first-hand knowledge.

Above all, it is apparent that the cornerstone of RIG is its people.  Everyone here is talented; they really use their individual strengths to help the clients and this is evident in the high-quality work they produce. Although this could be slightly intimidating to someone new to the group, it couldn’t be further from the truth. There is a strong sense of cohesion here. Everyone works together to get things done, even when they are working on different projects.

In the short time that I have been here, some of my questions about entrepreneurship are already being answered. Interestingly, my perception and understanding of starting up a business is changing and, consequently, I find myself wanting to know more about subjects I hadn’t previously given much thought to. I know that in these next few weeks I will gain a better well-rounded perspective of entrepreneurship than I could have achieved by learning in a lecture theatre and I am looking forward to seeing where this experience takes me.

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01/07/11

Motivating knowledge workers

I thought this is a great video, entitled The surprising truth about what motivates us.

According to Dan Pink at the RSA, the three key factors that motivate knowledge workers (as opposed to manual workers) are:

  • Autonomy
  • Mastery
  • Purpose

So we need to be able to work in an environment that is not dictatorial, that gives us the space to influence our tasks and how we carry them out. We need to have the opportunity to become an expert in something. And we need to see clearly how by doing our job we are getting closer to an objective in which we believe.

If you read the blog posts written by our summer interns (that now go back several years) hopefully you will see that RIG sets intern projects with a defined goal but the freedom to reach that goal in their own way. The projects are most often in new areas in which they quickly become the company’s expert.

The purpose will change from person to person, but the most common is that they want to learn about entrepreneurship – about the building blocks of small business – and they want to do it whilst contributing to a growing firm.

See the full video on motivating knowledge workers here:


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30/06/11

Challenged preconceptions

My initial thoughts on start-ups were that start-up companies are not supposed to work in a highly professional manner with clear cut out guidelines. They are not supposed to have standardized their actions which act as organisational boundaries, and their strategy is supposed to be short term with their direction determined mostly by their clients.

Having unintentionally approached the office like an ethnographer, my most major “breakdown” has been that I was clearly mistaken to think this way… The stereotypes engraved in my head about start-ups have definitely proven not to be the case here at Rapid Innovation Group. This week, I decided to expand on this and describe how my preconceptions were challenged here at RIG.

The level of professionalism at RIG has struck me from the start. People here are very committed to their work and the company as a whole. Such company citizenship is hard to come across when there are so many opportunities out there. When working for a 20,000+ employee industry leader, an opportunity lost is likely to affect one’s career for good. This I believe plays a big role in increased motivation along with competitive rivalry at work in such offices.

Conversely though, there is another type of motivation here at RIG; motivation to grow the business large hand-in-hand, without the competitive rivalry. This is evident at first glance. As a result, there seems to be no hidden information. Everybody is aware of what the other team members are doing and everybody is willing to chip in with their expertise to help the company close deals or provide best possible services.

Additionally, this quality is accentuated by the business tools used, the way in which everything is run and stored on a “cloud” drive and the way everybody is connected to each other’s computer. Presumably these are qualities very hard to establish in a mature firm. Day-to-day tasks are made very efficient and the company executes tasks very quickly thanks to this IT structure and standardized tools. Most importantly though, this quality seems to allow people to provide the highest possible standards in the smallest timeframe possible. In other words, Rapid Innovation Group plays up to its name. This is a quality that I found quite astonishing.

On a more individual note, i.e. about how I am trying to position myself here, I had expected to be able to bring a lot to the company through my previous design and engineering skills, work experience, university network, language skills, and general energy and stamina. Once again – 2nd breakdown – I came to notice that the team formed here at RIG had pretty much nothing short of what I could provide.

So I have yet to prove something I am exceptionally good at! Although a worrying situation for me, I can see the brighter side of things here. Firstly it shows that I will be pushed to my limits in providing something exceptional for my standards. Secondly, with reference to the words of my old tennis coach: “the better your partner is, the more you improve.” I.e. the better my colleagues are, the more I will learn. So I think the next weeks are going to for a very steep learning curve for me.

To sum up my first expressions of RIG, I could say that people are strikingly professional, motivated and highly skilled, and I can be reassured that I will be pushed to my limits, if not further, to attain results… and since I like being challenged… “bring it on RIG!”


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22/06/11

Reflections on preparation for internship at RIG and the first week

I saw no glimpse in the face of my ex-banking career advisor when I told him that I am going to choose Rapid Innovation Group over a multinational telecommunications firm. No wonder though… LSE’s “unique selling point” (a phrase I learnt this week) is that it has hundreds of corporate partners, and students lash out tens of thousands of pounds to increase their chances of getting a foot through the door of those large corporations. Hence the culture at LSE is based around who knows more people at the world’s largest banks and consultancies…not my ideal type of place since I have personal ambitions to see through projects from start till the end, and see a company grow as I put more effort in, and shrink when I shirk.

Through previous experiences and word of mouth, I came to discover that in the corporate world, it is often too easy to become a number and undertake a very standardised, “Tayloristic” task. RIG seemed to be an ideal place to get away from this alien environment, and take real responsibilities. So I ended up here at RIG, 200 meters down the road from my University.

With my ambition and entrepreneurial drive, I flew out from Istanbul, my home city, to London on Sunday. I was truly eager to start working at RIG. I had planned everything out to a tee. Typically though, everything went terribly wrong. My flight was severely delayed, my ears painfully blocked, and furthermore, when I woke up the Monday morning at 7:30am, I came to notice that I had lost my voice. Nonetheless with a boost of a double espresso and a Lemsip drink, I felt geared up and ready to enter my new office. The excitement suddenly made me forget everything, until I attempted to greet my new colleagues, where instead I loudly and pathetically squeaked.

Nevertheless things quickly picked up. I was briefed with three different projects within three hours of starting my work, none of which involved tea making or paper sorting. It was a pleasant surprise to discover how interns get thrown into important projects from Day One here. I already felt as if I had been a part of this team for many months. By Day Two, I quickly came to realise that a new task that I was given was not a task for an intern at a large consultancy, and it definitely would not be expected on the second day at work. The responsibilities so far have involved market and client research, sorting out contacts, evaluating potential clients, and extracting information about possible future clients. Working on such tasks within a small and friendly office environment, together with very professional, highly educated, and very skilled colleagues has thus far been highly stimulating.

When I think back of the expression on my career advisor’s face, I had my doubts about choosing to learn and gain more real business experience over a sound brand on my CV. However, I quickly came to realise that RIG will give me both of those attributes, a fantastic opportunity as well as a reputable brand on my CV that is likely to become more and more recognized in the future. I’m looking forward to the days ahead.


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31/03/11

Choose your customers

One of the topics I like to discuss with prospective RIG-ers at interview is what the first steps are that they would undertake to plan the demand generation (i.e. marketing) strategy for one of our typical earlier stage clients. I describe this ‘typical’ client as having the following characteristics:

  • A market ready B2B SaaS offering
  • One paying customer
  • A recent angel investment with the objective of driving sales and marketing

There are numerous mechanisms, processes, and strategies in planning the initial stages of an effective marketing effort for such a company. However, I try and guide the discussion to the central tenet of any successful plan – the fact that you need to begin by choosing your customer. This becomes remarkably obvious to the candidate when I tell them, but it is non-the-less a vital step in any marketing strategy.

The key of course, is how to invest limited resources to maximise chances of market traction. In order to do this, you want to sell your solution to an organisation which has:

  • A problem / opportunity which your product solves / enables them to exploit better or cheaper than alternatives
  • An awareness that this problem / opportunity exists
  • Available budget

Now you have chosen your customer, in which markets do you find them? What is the best way to reach them? How are you able to articulate your proposition in such a way that it is most compelling? How do you make it more compelling than going with a competitor, doing nothing at all or doing something in house? How should you price the solution and what is the anticipated return on investment? How do you navigate the complex sale?

Once you have found a way to do it, how you codify this process to drive both repeatability and visibility for the purposes of revenue predictability? What are the key hires and what can be done to ensure the optimal candidate is recruited and able to perform? When is more investment required? Would growth objectives be better met if partnerships were formed in certain areas? How are the best partners found and what management processes are needed to reduce the risks of failure?

These are all the challenges we not only advise our clients on, but actively execute for them, and they are all areas that I will cover in future posts.

At this stage in the interview, the candidates are always suitably fired up about our business!


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24/09/10

Help with the dishes – build a better business

When I told my mum I wanted to work at RIG because I’d been interviewed by a dead ringer for Robert Pattinson, she was unimpressed at best.

To do myself justice, though, there were other factors in my decision. After sitting through interviews with large, multi-national consultancies and facing endless questions about my mathematical abilities and Excel skills, I found RIG’s perspective refreshingly different. Even at interview, they pushed me to re-think and challenge their opinions and my own, with an emphasis on innovation, drive and character that I hadn’t seen anywhere else. RIG is genuinely committed to developing its people and nurturing their potential: right from the start, I’ve been granted the same chance to think creatively, express my opinion and have people really listen to what I’m saying, both in company discussions and client meetings. I don’t think many interns at larger companies would be able to say the same.

That’s not to say it’s all been so engaging. I’ve had my share of mass emailing and envelope stuffing, interspersed with minor outbursts about unwashed mugs and unemptied bins. No one said being an intern always means long hours doing menial tasks, but it inevitably does on occasion.

However, one of the best things about RIG is that everyone does their share of the “menial” tasks just as they each have a share in RIG’s accomplishments. In such a small company, everyone is accountable, and everyone has a real chance to contribute to the firm’s success. RIG is driven by the same entrepreneurial spirit that motivates its clients, balancing an appetite for risk with proven, dynamic strategies in the ambitious pursuit of results. Whether helping an intern stuff envelopes or sharing lessons learned from engaging some of the largest retailers in the UK, RIG’s consultants are clearly committed to supporting each other through both set-backs and successes in order to build a stronger business for themselves and more competitive positions for their clients.

Working at RIG has shown me a different side to management consultancy, where true innovation and originality are still possible, and where people are not judged based on their age or seniority, but rather their capability and contributions. I’ve really felt encouraged to think in new ways and put my ideas to the test in this vibrant company of incredibly sharp, determined minds.

Ultimately, I’ve come to see that RIG is much more than just a pretty face.

- Jessica, studying Modern Languages at Cambridge University


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