Creating a multi-modal demand generation plan
Background
- First time entrepreneur with Angel funding
- Solution for mobile photographic data capture applicable to many different markets
- Needed to develop a plan for generating demand in selected target markets
Collaboration
- Targeted messaging created for each profile of potential buyer
- Designed and implemented a multi-modal demand generation strategy for each target market including a mix of events, PR, website, introducers, referrals and direct engagement
Result
- Average of 15 new leads generated per month
- Read the next case study to find out how we managed the sales and marketing process
