Capabilities

Operational Discipline

To win, retain, and grow customer accounts, RIG helps its clients build a sales and marketing capability that is scalable, equipped with an appropriate set of tools, and characterised by efficient and measurable processes. We accelerate our clients' capabilities in sales and marketing to maintain a sustainable edge over their competitors.

Simply put, operational excellence drives results.

Typical operational challenges that we help our clients address include:

• How should we allocate our marketing resources to optimise demand generation?
  
• How can we create market awareness with limited resources and no established brand?
  
• How do we engage the key stakeholders in our target markets?
  
• How do we manage and measure sales and marketing effectiveness?
  
• How should we structure, incentivise, and develop the marketing and sales team to support growth?
  
• How do we develop a set of tools to support marketing and sales, such as case studies and Total Cost of Ownership (TCO) frameworks?
  
• How do we design a sales process that mirrors our target customers' buying process?