Rory O’Connor is the CEO of Scurri, a cloud-based delivery management platform that gives merchants the tools to gain control and operational efficiency. Scurri was recently chosen from thousands of businesses to represent Ireland at the European Business Awards. We caught up with Rory to hear about his journey with Scurri so far.
First things first, how are you on this rather warm day?
Great, I love the sun. I just biked in which I love doing. Days like today always put a smile on your face.
Congratulations on being chosen to represent Ireland at the European Business Awards. How does it feel?
It’s great. We’ve actually won a number of competitions over the last year or so. It’s good as it gives the team validation that what we’re doing is worthwhile. It also provides you with exposure and opens up funding opportunities that you wouldn’t otherwise get. Sometimes it can be hard to see the amount of progress you’re making, but getting recognition from your peers in business is always motivating.
So tell us a bit about Scurri; how would you sum it up in three sentences?
Basically, it’s a piece of software which makes managing e-commerce deliveries easy for online merchants. What that actually means to a layperson is that we use our software to connect e-commerce companies’ software stack to courier companies like DHL. This allows merchants to print shipping labels and allows them to pull delivery data back into their systems. It improves operational efficiency, provides access to delivery data, and improves customer service.
How did the idea come about?
It happened like most startups I suppose. We started with a slightly different idea but the vision was the same; to make delivery simple through technology. We started out targeting small sellers, like those on Ebay selling excess delivery inventory from the couriers.
We then continued our development by speaking to customers, and kept iterating the product. We thought that there was more value in the e-commerce sector, so now we’re operating in a very focused segment but it’s a very big market with lots of opportunity and growth.
You’ve recently completed a funding round; was that challenging? What have been the other significant challenges that you’ve faced since starting Scurri?
For a startup business, finance and cash is always a big challenge. We had a seed round for angel investors and I learnt a lot as I’d never done fundraising before. Whilst it was very taxing, I actually enjoyed the experience. One of the main things I learnt was the importance of timing; it’s very important to find the right investor at the right time. Maintaining momentum during the funding round is also key.
As a CEO, you never stop pitching. You’re always thinking about the next round; it doesn’t stop. Someone once said to me that the role of the CEO is to appease stakeholders and to get funding. I spend a lot of time working on many things, but it really comes down to those two responsibilities.
As the CEO of a company which is enjoying some success, what would be your advice to other startups?
We made a lot of mistakes. For someone to leave the corporate world to run a startup is difficult. It’s not just like a smaller company; you’re trying to build something. When you’re trying to create a new product or disrupt something, the rules aren’t there. You can’t just take the big company rules and scale them down; you have to make the rules.
When we were building the software, I really started to follow lean and agile philosophies. The whole ‘build it and they will come’ approach can be damaging. It’s better to prototype, to get out there and talk to people, even if you don’t have a fully formed product. I’d advise everyone to read Eric Ries’ book The Lean Startup, and Steve Blank’s The Startup Owner’s Manual.
How do you enjoy working at Tech Hub? Is it a good environment for startups?
I love Tech Hub. My team is in Ireland so I spend four days a week here. To be in a place where your team isn’t around you but there are lots of people facing the same challenges, with the same dreams and aspirations, is great. The staff here are also very good and they look out for you. If they can help in any way, they do.
Finally, what is your favourite TV show at the moment?
I watch a programme in Ireland called Love/Hate. It’s a drama about gangland in Dublin. It’s very good and has recently been shown in the UK and had record numbers of viewers tune in on the first night, which is unprecedented for an Irish TV show. I never miss it.