About
Why RIG?
Our mission is to help our clients develop a marketing and sales capability that will systematically deliver
an increasing level of revenue within a predictable sales cycle. RIG is aggressively international in its outlook and experience.
Business Focus
RIG's focus on solving challenges common to growth and expansion stage companies allows us to add value quickly.
Our strategy is to work closely with a small portfolio of
companies over an extended period, and we use our accumulated expertise strategically by only working for those clients for whom we are confident that we can produce results.
Our average engagement is over 24 months. We have worked with many of our clients for several years, and we still undertake work for our first client.
Expertise
RIG adds value in both strategy and execution across the marketing and sales lifecycle. We specialise in designing, building, operating, embedding, and optimising demand-generation solutions, and in orchestrating high-value, consultative sales.
An important aspect of the value we create lies in transferring knowledge.
We endeavour to work closely with our clients, to the extent that we
come to be seen as part of a single team. At the same time, we are able
to carry out specific activities that we are better positioned and
better qualified to undertake than our clients, such as market research
and validation.
Networks
We augment our project teams with a network of partners that can provide relationship capital and domain-specific knowledge. RIG's teams are built in order to engineer the relationship solutions required for highly-consultative sales. We reuse or repurpose our market knowledge, our know-how, and our networks wherever possible.
Entrepreneurship
RIG is a nimble, entrepreneurial organisation unfettered by excessive processes. Our solutions are driven by well-researched hypotheses, but we ensure that they do not come at the cost of missing short-lived market opportunities.
We work according to an innovative remuneration model which ensures a direct alignment of interest between us and our clients.